TP@PME or TFM&A? - IMHO LOL

As has become tradition at ThePeloton, we are partnering with the Publishing and Media Expo (hence PME) this year to gather all the greatest content and thoughts from media titans such as Adobe, Dennis, Haymarket and.. ThePeloton. Yes, that's right Jonathan Westbrook media thinker, strategist and loveable rogue will be discussing innovation in media.

Taking place at Earls Court on 26th and 27th February, PME is held jointly with Technology for Marketing and Advertising (hence TFM&A). This show brings unsuspecting marketing managers face to face with slanty-haired agency and technology reps with smart ideas that will solve all marketing ills. 

ThePeloton fans will be delighted to know that this year we are exhibiting at stand H4 within TFM&A. On display will be some pens, lots of men in lycra and the very best in interactive video. We'll be sashaying around iPad's in hand, jumping people as they walk past (we're next to the toilets so… great footfall).

We also hope to have a great unveiling at PME and TFM&A. More news as we approach.

www.thepeloton.tv

adrian@thepeloton.tv

5 Predictions for Video in 2013

Psst… just between you and ThePeloton, here is what will happen in video in 2013. We will look back in December and see what came true - all of it obviously!

1. YouTube

YouTube's owned channels will multiply in 2013. As advertisers continue to pour money into online video advertising, views must be created to supply their demand. YouTube the broadcaster will be there to satisfy that demand as they commission producers to make proper programmes that people will actually watch. http://www.guardian.co.uk/media/2012/oct/08/youtube-tv-60-new-channels

2. DSLR shoots 

So there we were all happily shooting away on solid broadcast kit and then along comes Canon with its pretty and natty 5D DSLRs and we have all had to train up and start shooting artfully. IT people speaking about the cloud is now an art form, with shallow depth of field, rich colour and filmic quality… yes really. It's all in the lenses and filters. We must say it does look very nice and so much more artful. http://mynikonlife.com.au/pro/pro-news/nikon-d4-first-dslr-camera-fit-for-broadcast

3. Click to Buy

Have we mentioned this before? The Guardian and Channel 5 are rolling this out in 2013. Peloton's film with Cissy Wears in February promises to be an award winner. It allows people to buy products from their video screen, or answer questions, or find out more info. Whats not to like? YouTube has its own plug-ins now so interactivity is available to all. http://www.guardian.co.uk/fashion/interactive/2012/dec/07/sali-hughes-beauty-tips-party-nails?INTCMP=SRCH

4. Interactive stories

Interactive video allows video story makers to produce jeopardy stories a bit like Dungeons and Dragons, just a bit less weird. So, creative storytellers can make lovely films and animations that make them relevant to you. You can use Facebook logins and have your friends as cast members. Simple technology but can be hours of fun for all the family… In 2013 Adrian is already refusing to play Operation (a series of losses) at Peloton Towers over Christmas, I think we'll have a ready replacement - hours of fun…. http://mndr.omusicawards.com/

5. Media Co's as broadcasters

This has been in our predictions list since 1976. However, as media companies see that last dribble of internet and print revenue dry up and all of that once densely populated office space becomes an archive of wasted data and last year's editorial columns, the last bright spark will pick up a camera and press play.  2012 has seen more video created by media companies than ever. in 2013 some of it will actually be quite good. They have the audiences and the writers and video is where the advertising £ hence this year is the year that media co's properly produce video…. And that could actually be quite exciting…. http://www.brandrepublic.com/news/1162255/

Good luck in 2013 one and all,

The Peloton

www.thepeloton.tv

jon@thepeloton.tv

The Interactive Video Top 5 List

Now in its second year, The Peloton's Interactive Top 5 Video list is fast becoming a Christmas tradition. It's a list of some of our favourite videos in 2012 that employed whizzbang interactivity to engage viewers. So here it is...as Slade would say....

Number 5.
Foster's Good Call Centre is an interactive platform that offers advice to drinkers with dilemmas.
http://fosters.co.uk/goodcallcentre

Number 4.
The Journey to the End of Coal. A web documentary that fuses interactivity with a conscientious message.
http://www.honkytonk.fr/index.php/webdoc/

Number 3.
It's a video poll on video. But what's different about it is it can be used on the iPad. And it was made by The Peloton - we had to get a plug in somewhere.
http://www.b2bmarketing.net/blog/posts/2012/10/02/interactive-video-poll

Number 2.
Click-to-Buy video goes overground with this beauty video from The Guardian.
http://www.guardian.co.uk/lifeandstyle/interactive/2012/nov/16/sali-hughes-purple-beauty-tips

Number 1.
British Airways knocked our dandyish silk socks off with this video. Just enter your postcode, sit back and watch a plane taxiing past your home.
http://taxi.ba.com/

adrian@thepeloton.tv
www.thepeloton.tv



 

Top 10 Video Trends

Here's a great blog from our good friends at B2B Marketing about why video is now so vital.
I'm sure you know that already but it does feature comment from ThePeloton's very own Matt Warnes.
http://www.b2bmarketing.net/knowledgebank/social-media-marketing/features/top-10-video-trends

See what you think.

adrian@thepeloton.tv
www.thepeloton.tv

 

Video Campaign Done Well - Part 1

Well played Air New Zealand. This is a case of a brand liking a video idea and then really going to town on it.

http://www.youtube.com/watch?feature=player_embedded&v=cBlRbrB_Gnc#!

And how it's worked. 9.2 million views to date, 58,000 YouTube likes, 10,000 YouTube subscribers. In the UK, it's had press coverage from pretty much every mainstream media brand you can think of. This was launched on 31st October so you can pretty much double these stats in a couple of months.

 Take a look at their other work, they take video very seriously… in a not too serious way.  Bet it's going down a storm in Middle Earth!

jon@thepeloton.tv
www.thepeloton.tv

 

The Age of the Catalogue Film is Upon Us

Our office has, of late, resembled a Blue Peter appeal office, with postcards and letters from fashion retailers all over the UK still strewn across our deep pile carpeted floor.

However, after much heartache, strong differences of opinion and not a little excitement we can announce that we are partnering with the excellent Children's clothing and toy retailer Cissy Wears…. http://www.cissywears.com/

The shooting for a click-to-buy catalogue film will commence at the end of January with the new Spring/Summer collection and, suffice to say, this will not be filmed outside in a playground for fear of starting a flu epidemic in our corner of South East London.

Plans are being put in place, locations searched for and models are being picked for the Spring/Summer catalogue film and we can't wait to see the results in February.

Updates will be posted here. So keep watching.
jon@thepeloton.tv
www.thepeloton.tv
 

B2B Video: What a Difference a Year Makes.

A year is a long time in video. We appeared at the 2011 B2B Marketing conference to a mixture of disinterest and laughter at our jodphurs and monocles. Video? Why do I need video? "I like videos of a child biting another's finger but really, why should I, Mister Marketing Manager, produce a video that doesn't get me ROI and data?"... Of course MM's just love data.

 

2012 is all so different. So what sort of video should I be commissioning? How do I tell my company's story? How much does it cost? Can your really good looking Commercial Director appear in our film? Well sort of...

 

Video (a tad behind social media, they should of course have been intertwined) was all over the conference. In total, over 20 films were shown by speakers. 2 TV crews were there to pick up interviews and all (without exception) saw video as a key component to their marketing plans for 2013.

 

Don't get us wrong, data is still so important (they still want to know all about us) it's just that video and storytelling is being seen as a necessary way to impart information. If that means not knowing the mother's maiden name of the person watching then so be it. Distribution and targetting will be the key points now as companies plot their video strategies. The fun is just beginning.

 

jon@thepeloton.tv

www.thepeloton.tv