A whole lot of P's...

ThePeloton will be out in force at the publishing event of the year, the PPA's annual conference on May 4th. We'll be filming and interviewing the great and good of the publishing world for the PPA and for Brand Republic. We'll also be showing off our interactive video solution.

One of the major themes at the event is a subject close to our heart:- developing digital revenue streams. It's also a subject recently covered by The Guardian. http://www.guardian.co.uk/media/2011/apr/25/trade-magazines-online-only

To watch our video preview of the PPA's annual conference, click here...
http://www.publishing2011.co.uk/

See you on May 4th!
www.thepeloton.tv

Paid for Comment, Part One.

It is The Peloton's long held belief that the effectiveness and value of advertising on the internet is catastrophically eroded by the price that media agencies are willing to pay for it. If online publishers want to survive and thrive they will have to turn towards new ways of making money to pay for the marvellous content they produce.... Why go to work and produce top class content which loses money, sadly good media businesses will go bust.

Much has been made of the News International (http://www.thetimes.co.uk/tto/news/) paywall which asks users to part with a small sum to view their content. It's probably too early to tell in terms of its success but FT and some specialist publishers have had success in generating revenue this way.

The BBC and significant sites such as The Guardian's (http://www.guardian.co.uk/) determination to keep its content free to all don't help NI's cause, so we would like to suggest to our friends in Wapping that there is an alternative

This blog, Let's call it the Paid for Comment blog, aims to highlight what we think is good and isn't in ad funded content. This is where the advertiser pays to be the sponsor of an area of content on a website. It is our view that websites will need to turn to brands to fund their journalism.

Kudos to the Guardian. They appear to insist that the sponsor accepts the rigour of editorial independence. The content needs to have meaning and value for the audience, the sponsor gets to connect and be associated with great content that is close to their heart.  http://www.guardian.co.uk/poverty-over?INTCMP=ILCSPRTXT3589

Why are The Peloton banging this drum? Well, we've got to fill the blog up with something... Video, though is and will continue to be a part of this and we're good at making that.

jon@thepeloton.tv

http://www.thepeloton.tv/

 

To Shrewsbury and beyond...

ThePeloton and the leading technology website,The Register, are teaming up to produce a series of videos on cloud computing and its practical application. But it's not as dry as it sounds. So far we've interviewed the man who came up with a scheme to use the cloud to reduce graffiti across London. And we're just back from Shrewsbury after filming a fascinating interview with Rod Plummer who runs a tech firm called Shoothill which creates deep zoom mosaics, pictures that are made out of hundreds of high resolution images.

Shoothill recently created one of Kylie Minogue to celebrate the launch of her new album, Aphrodite. Follow the link. http://music.uk.msn.com/xclusives/kylie-minogue-deep-zoom.aspx

Our series of films is presented by the lovely Tim Phillips from The Register and it will be going live soon. Here's a shot of Tim and ThePeloton's Matt Warnes on the road at Shoothill's offices. Next stop for the Reg roadshow team, Hayes in Middlesex..what a glamorous life we lead.
                                     

Just Media Founder Sarah du Heaume joins ThePeloton.tv

The entrepreneur and founder of Just Media, Sarah du Heaume, has joined the board of the business video content producer ThePeloton.tv.

Du Heaume has over twenty years worth of experience in brand management, digital media and the technology sector. She started Just Media in 1995 and sold it to Aegis Media plc in 2005. She now runs the business consultancy Fledge.

On joining the ThePeloton.tv, Sarah says “Brands are fast creating and owning content. Video will be their chosen platform due to its immediacy and engagement. With ThePeloton.tv's experience in broadcast journalism and brand communications they are set to be at the forefront of this. There is a determination and passion here to make great content and I can't wait to help them grow and fulfil their potential.”

ThePeloton.tv's Director and Executive Producer, Adrian Smith, says “Sarah joining the good ship Peloton means that our teams can focus on making innovative and effective content with the knowledge that the business is in good hands.”

http://www.thepeloton.tv/

The Beauty of Video

It's not really our speciality, but ThePeloton has branched out into the world of beauty. We were commissioned by John Brown Publishing to shoot and edit four films for John Lewis. Check out these stunning looks for 2011, you might even get some top tips for looking good this Spring.
http://www.johnlewis.com/Magazine/Feature.aspx?Id=756
http://www.johnlewis.com/Magazine/Feature.aspx?Id=759
http://www.johnlewis.com/Magazine/Feature.aspx?Id=757
http://www.johnlewis.com/Magazine/Feature.aspx?Id=758

http://www.thepeloton.tv/

10 things you need to know about our new site.

-          Website design is an emotionally charged business, everyone has a strong opinion.

-          Fuller’s Jack Frost doesn’t help.

-          Thankfully, no-one was injured during the making of this site.

-          But we nearly fell-out over the colour of the logo.

-          A blue and green logo made us look like a leisure centre. It was rejected.

-          At one point, it went bright orange.

-          Sensibly, we settled on blues and purple, our original choice.

-          The mission statement was re-written about ten times.

-          The words ‘value-added’ were banned from the text.

-          But the phrase ‘engaging video content’ is used six times.

-          Make that seven.

-          It has nothing to do with search engine optimization....ish.

-          There are more than ten things to know about our site.

-          The aim of the redesign is to reflect the shiny new us: dynamic, business-like and surprisingly sophisticated.

-          We think it hits the mark.

-          Huge thanks to Lokomotive - sie@lokomotive.com  - for the design, the build and the deep wells of patience.

-          Now onto the making of the video on the writing of the blog about the re-launch of the site.

http://www.thepeloton.tv/