The Peloton will be filming the B2B Marketing Summit on June 14 at The Brewery in London. Why should you attend and what's it all about...well read on.
Social media marketing.
Do you know that you can generate an additional 18% of traffic to your
website if you let customers share reviews of your products in social networks?
Just one good review on Facebook can pull in 2.5 times more visitors than all
‘Likes’ collected per month.
Good
feedback can do wonders for your business.
The
latest research has revealed that positive reviews in social networks are the
second most popular deciding factor to buy from you. One in three people are
more likely to make an order after reading through good reviews of your brand
whilst 38% still consider the price the most important criterion.
It’s
good to have bad feedback, too.
Surprisingly,
a negative review is not as bad for your sales as you think. Seven out of 10
customers trust online reviews more if there’s both bad and good feedback
available in social networks. Moreover, 38% tend to read only negative reviews
of products before making a purchase and 95% will still buy a product or
service despite negative feedback. And finally, what one B2B customer considers
bad can be a positive thing for another one. You never know!
There’ll
be a lot more valuable information on social media marketing at the B2B
Marketing Summit held on June 14. The event will be filmed by the highly reputable
ThePeloton.tv and is going to cover 4 hot topics: content marketing, social
media, data insight and lead generation strategies. You can find more about the
summit, presentations scheduled and bookings here at www.b2bmarketing.net/summit2012
. It’s time to go social!
www.thepeloton.tv
adrian@thepeloton.tv
No comments:
Post a Comment