- Website design is an emotionally charged business, everyone has a strong opinion.
- Fuller’s Jack Frost doesn’t help.
- Thankfully, no-one was injured during the making of this site.
- But we nearly fell-out over the colour of the logo.
- A blue and green logo made us look like a leisure centre. It was rejected.
- At one point, it went bright orange.
- Sensibly, we settled on blues and purple, our original choice.
- The mission statement was re-written about ten times.
- The words ‘value-added’ were banned from the text.
- But the phrase ‘engaging video content’ is used six times.
- Make that seven.
- It has nothing to do with search engine optimization....ish.
- There are more than ten things to know about our site.
- The aim of the redesign is to reflect the shiny new us: dynamic, business-like and surprisingly sophisticated.
- We think it hits the mark.
- Huge thanks to Lokomotive - sie@lokomotive.com - for the design, the build and the deep wells of patience.
- Now onto the making of the video on the writing of the blog about the re-launch of the site.
