Web Video: Going Beyond the Pre-Roll

Interactive video is finally starting to deliver on its promise and it’s the B2B sector that’s reaping the benefit.  The video production company ThePeloton.tv is at the forefront of this step change for online video. It’s developed its own application which is flexible, instantly measureable and offers a boost to a brand’s bottom line. This service can be used for consumer brands and click-to-buy but it’s particularly suited to the B2B sector which targets a smaller but more dedicated and engaged user.

ThePeloton has produced bespoke interactive video solutions for the banking, pharmaceutical, publishing and software sectors. Its creative team has partnered with the likes of IDG and Campden Media to run successful campaigns using interactivity. The brands that have used the service include:-UBS; Pfizer; Bayer and Advent. One client even suggested a country wide product sales spike was down to the interactive campaign.

About Interactive Video.

Interactive video engages an audience in a smart way that's more compelling than linear online video.  It's a two-way conversation that requires the viewer to answer questions on the screen and interact with the content. It can be used to collect intelligence and data, generate new leads, drives sales, heighten engagement and measurement. All the information gained from ThePeloton’s interactive video service is presented and made available to the client on a custom-built and easy-to-read dashboard.

To get the inside scoop on the interactive video offering and get a glimpse of the future of business communications, please follow this link. http://www.thepeloton.tv/interactive.html.


To talk to our creative team, contact Adrian Smith or Jon Westbrook on +44 0 20 3142 6761.
www.thepeloton.tv

Paid for Comment, Part Five.

At Peloton Towers, we believe that the online video market is rapidly growing up. Web video is no longer the unruly, attention deficient teenage of just a few years ago. And the stats are starting to stack up. According to comScore, both the average length per online video and the average minutes people spent watching online video have increased in the UK. In December 2010, the average online video in the UK was 5.5 minutes long, that’s up 25% since September 2009.

At the recent PPA annual shindig, we mixed and mingled and quaffed Sauv Blanc with the good and great of the publishing world. In between glasses, we also did a spot of work. We got to sit down with some of the leading players and probe them about how important video is to their brands. But, according to the CEO of Dennis Publishing, James Tye, one size doesn’t fit all. “The Week is one of our biggest brands and that’s words and pictures and that stays words and pictures. A product like iGizmo, which is an iPad and digital mag, has a lot of video and that’s clearly key to the product.”

Over at Future Publishing, CEO Stevie Spring told us why video is particularly important for them. “The tablet screen allows you to interact with the content in an audiovisual way and that’s really exciting. It’s no coincidence that our new head of UK business comes out of being Chief Executive at ITN.”

It appears that the big names are buying into online video just as the market is maturing. We wouldn’t want you to get left behind. To watch our video, click on the link. It’s well worth a couple of minutes of your precious online grazing time.

www.thepeloton.tv
adrian@thepeloton.tv