Friday 21 December 2012

The Interactive Video Top 5 List

Now in its second year, The Peloton's Interactive Top 5 Video list is fast becoming a Christmas tradition. It's a list of some of our favourite videos in 2012 that employed whizzbang interactivity to engage viewers. So here it is...as Slade would say....

Number 5.
Foster's Good Call Centre is an interactive platform that offers advice to drinkers with dilemmas.
http://fosters.co.uk/goodcallcentre

Number 4.
The Journey to the End of Coal. A web documentary that fuses interactivity with a conscientious message.
http://www.honkytonk.fr/index.php/webdoc/

Number 3.
It's a video poll on video. But what's different about it is it can be used on the iPad. And it was made by The Peloton - we had to get a plug in somewhere.
http://www.b2bmarketing.net/blog/posts/2012/10/02/interactive-video-poll

Number 2.
Click-to-Buy video goes overground with this beauty video from The Guardian.
http://www.guardian.co.uk/lifeandstyle/interactive/2012/nov/16/sali-hughes-purple-beauty-tips

Number 1.
British Airways knocked our dandyish silk socks off with this video. Just enter your postcode, sit back and watch a plane taxiing past your home.
http://taxi.ba.com/

adrian@thepeloton.tv
www.thepeloton.tv



 

Tuesday 11 December 2012

Top 10 Video Trends


Here's a great blog from our good friends at B2B Marketing about why video is now so vital.
I'm sure you know that already but it does feature comment from ThePeloton's very own Matt Warnes.
http://www.b2bmarketing.net/knowledgebank/social-media-marketing/features/top-10-video-trends

See what you think.

adrian@thepeloton.tv
www.thepeloton.tv