Video Campaign Done Well - Part 1

Well played Air New Zealand. This is a case of a brand liking a video idea and then really going to town on it.

http://www.youtube.com/watch?feature=player_embedded&v=cBlRbrB_Gnc#!

And how it's worked. 9.2 million views to date, 58,000 YouTube likes, 10,000 YouTube subscribers. In the UK, it's had press coverage from pretty much every mainstream media brand you can think of. This was launched on 31st October so you can pretty much double these stats in a couple of months.

 Take a look at their other work, they take video very seriously… in a not too serious way.  Bet it's going down a storm in Middle Earth!

jon@thepeloton.tv
www.thepeloton.tv

 

The Age of the Catalogue Film is Upon Us

Our office has, of late, resembled a Blue Peter appeal office, with postcards and letters from fashion retailers all over the UK still strewn across our deep pile carpeted floor.

However, after much heartache, strong differences of opinion and not a little excitement we can announce that we are partnering with the excellent Children's clothing and toy retailer Cissy Wears…. http://www.cissywears.com/

The shooting for a click-to-buy catalogue film will commence at the end of January with the new Spring/Summer collection and, suffice to say, this will not be filmed outside in a playground for fear of starting a flu epidemic in our corner of South East London.

Plans are being put in place, locations searched for and models are being picked for the Spring/Summer catalogue film and we can't wait to see the results in February.

Updates will be posted here. So keep watching.
jon@thepeloton.tv
www.thepeloton.tv
 

B2B Video: What a Difference a Year Makes.

A year is a long time in video. We appeared at the 2011 B2B Marketing conference to a mixture of disinterest and laughter at our jodphurs and monocles. Video? Why do I need video? "I like videos of a child biting another's finger but really, why should I, Mister Marketing Manager, produce a video that doesn't get me ROI and data?"... Of course MM's just love data.

 

2012 is all so different. So what sort of video should I be commissioning? How do I tell my company's story? How much does it cost? Can your really good looking Commercial Director appear in our film? Well sort of...

 

Video (a tad behind social media, they should of course have been intertwined) was all over the conference. In total, over 20 films were shown by speakers. 2 TV crews were there to pick up interviews and all (without exception) saw video as a key component to their marketing plans for 2013.

 

Don't get us wrong, data is still so important (they still want to know all about us) it's just that video and storytelling is being seen as a necessary way to impart information. If that means not knowing the mother's maiden name of the person watching then so be it. Distribution and targetting will be the key points now as companies plot their video strategies. The fun is just beginning.

 

jon@thepeloton.tv

www.thepeloton.tv