The Peloton Visits Google

We are often asked to give our thoughts on digital video. It's mainly because we're really good looking and say things like zeitgeist.

No less than Google invited us into their offices and, of course, when Sergey and Larry ask (well kind of) who are we to thumb our noses. We were taken up to the best conference theatre we have ever been near and asked to take our seats (on our way, we walked through the canteen and someone was eating mussels in the staff canteen... And it was free, served by their own chef!!).

The great and good of the advertising industry made their way to their seats, high-fiving and piss-taking each other as they went. This was looking pretty scary.

Google has launched its new player technology that essentially allows users to view just the first few seconds of the pre-roll ad (the often overly long TV ad you get before content starts). We were asked to debunk the myth of TV advertising. Mostly about cost and the rest about process.

We reeled off examples of TV advertising producers charging oodles of lolly and then having no money to distribute and we generally cocked a snoop at some of the more outlandish extravagances that are not required when creating a digital video ad. Then we showed some of our perfectly formed but inexpensive ad work and aired some thoughts on how ads should be produced with the new Google technology in mind.

No-one hit us, no-one booed and all in all a thoroughly enjoyable time was had. (Adrian was the best, Matt talked too much and Jon, didn't really say anything of any use).

We still have the presentation somewhere. Get in touch if you would like a copy. Otherwise, we'll see you in Cannes xx

jon@thepeloton.tv 
www.thepeloton.tv

The Peloton and the B2B Marketing Summit

The Peloton will be filming the B2B Marketing Summit on June 14 at The Brewery in London. Why should you attend and what's it all about...well read on.

Social media marketing.

Do you know that you can generate an additional 18% of traffic to your website if you let customers share reviews of your products in social networks? Just one good review on Facebook can pull in 2.5 times more visitors than all ‘Likes’ collected per month.

Good feedback can do wonders for your business.

The latest research has revealed that positive reviews in social networks are the second most popular deciding factor to buy from you. One in three people are more likely to make an order after reading through good reviews of your brand whilst 38% still consider the price the most important criterion.  

It’s good to have bad feedback, too.

Surprisingly, a negative review is not as bad for your sales as you think. Seven out of 10 customers trust online reviews more if there’s both bad and good feedback available in social networks. Moreover, 38% tend to read only negative reviews of products before making a purchase and 95% will still buy a product or service despite negative feedback. And finally, what one B2B customer considers bad can be a positive thing for another one. You never know!

There’ll be a lot more valuable information on social media marketing at the B2B Marketing Summit held on June 14. The event will be filmed by the highly reputable ThePeloton.tv and is going to cover 4 hot topics: content marketing, social media, data insight and lead generation strategies. You can find more about the summit, presentations scheduled and bookings here at www.b2bmarketing.net/summit2012 . It’s time to go social! 

www.thepeloton.tv

adrian@thepeloton.tv

 

Paid for Comment, Part Fifteen.

It's all change in Publisherland.

We hot footed it over to the PPA Conference at the rather grey Hilton on a rather grey day to hear some thoughts, plans and tactics underway at some of the UK's leading magazine and digital publishers.

When listening to publishers you get the feeling that life hasn't been that kind to them over the last few years. You also get the feeling that they are (in general) trying to do something about it. Publishers have had to cope with revenue disappearing on both fronts - reader revenue and advertising revenue. This has led to heavy cost cutting and generally defensive measures. But this year there was a sense that if you did a good job you were likely to see the results.

Traditional publishers have generally been useless at riding the internet wave. They are stuck in a print model and find it difficult to break out of it. Last year there were one or two exceptions to this. This year that list has expanded.

The Economist talked about the rise of the intellectual trend and clever ways to reach them.
Haymarket and Dennis showed off some some jolly good apps.
And Future talked up the tablet.


We got the chance to interview some of the great and good at the PPA Conference. Here's the CEO of Future talking about the exciting challenge of creating video content.

We also finally heard from senior people that their teams are making branded content solutions and this was to be an important revenue generator. Hoo bloody rah. We've only been saying this for 3 years but there you go.

So as well as patting ourselves on the back for being right all along and generally quaffing as much wine as we could at the free bar, we left Bauer's Mark Frith to answer what his favourite TV programme is and wandered into the rain soaked streets of London with a realisation that Paid for Comment has done its job and it's time for a new series.

So keep an eye out for the first instalment of Video Click - it's all about interactive video don't you know.
jon@thepeloton.tv
www,thepeloton.tv