Another day, another technology film.

Fast becoming the technology filmmakers du jour, ThePeloton is pleased to reveal the latest series of videos for IDG Communications and the new Samsung Galaxy Tab. IDG Comms not only has its own websites but it can also pass content on to the rest of its network of hundreds of partner tech sites. Therefore increasing potential audience into 10s of millions of tech users. That's like the BBC + ITV most evenings.

In this instance, it wanted a range of people to play with and give their impressions of this rival to Apple's Ipad. We quite like the Tab because it handles flash better; so we'll be kitting ourselves out with them soon. In the meantime click on this site and take a look at the films. There'll be nothing you don't know.... about anything, ever... after that. www.pcadvisor.co.uk .

 

www.thepeloton.tv

jon@thepeloton.tv

 

Video Case Studies: Spreading the Word.

For businesses, client testimonials are a great way of spreading the word about the quality of your services. We believe that video case studies can take this a step further. Films can have a greater impact than text and they're ready made for sharing. Some of our clients tend to agree. 

GI Direct is an integrated marketing company that specialises in direct and transactional mail. GI asked The Peloton to film and edit a number of case studies to showcase its solutions. And here's the first fruit of the partnership. Click on the link below to watch the video.

http://www.gi-solutionsgroup.com/index.php/gi-direct

According to Tara Pickles, GI Direct's Marketing Manager, "Peloton have been professional, intelligent, supportive and flexible in helping GI Direct to make great films to promote our business and focus on the issues in our industry. It has been a pleasure to work with them and I would not hesitate to recommend their services."

Now why didn't we capture Tara's testimonial on video...

To see how your business can harness the power of web video, visit us at:-
www.thepeloton.tv
adrian@thepeloton.tv

Paid for Comment, Part Nine.

Anything rushed and unplanned will usually not do what it was intended to do. The same is true of producing video content. Without a plan that identifies what the message needs to be, the content will be a costly mistake.

So the momentum behind content marketing and brands becoming their own content creators (http://www.business2community.com/marketing/content-is-no-longer-king-a-look-at-what-really-matters-047210) is great for a service offered like ours but it's also a concern as there could be a rush to making content, not all of it good quality.

We work a lot with publishers as they have the audience. However, possibly the most interesting media businesses are those that create content for clients and then have a hand in how it is distributed to the intended audience (it used to be known as customer publishing). Companies like John Brown Media, Forward Group and Sunday Publishing.
http://www.johnbrownmedia.com/
http://www.theforwardgroup.com/
http://www.sundaypublishing.com/

This is an interesting time for brands. There is a lot of noise and proof of concept being bandied in the marketing press. Our advice to those brands is take time, understand the message you want to communicate and get the professionals in.
www.thepeloton.tv
jon@thepeloton.tv

New Filming Facility in Central London

ThePeloton’s new central London studio is up and running. This 120 square foot facility can accommodate multi-camera or single camera shoots. It’s fully equipped with autocue and has cool LED lighting.  It has green screen capability and our cameras are HD.

As you can see from the picture below, the studio is suitable for on-camera presentations, roundtable discussions, product reviews and webcasts.  

(Presenter Nina Sebastiane in action fronting up a video campaign for Campden Media)

The studio is centrally located and easy to get to. Just take a left when you leave London Bridge station, keep going past The Shard.. you’re nearly there.

For more on ThePeloton and its online video production services, please visit the website below or get in touch.
Adrian@thepeloton.tv
www.thepeloton.tv