The Peloton at Publishing Expo

It's awards season and we're getting in on the act. The Peloton is going mob-handed to Publishing Expo 2012 at Earls Court 2. Come and see us on stand B:13 where, on Wednesday 29th between 10.00 and 11.30 am, you will get the chance to hold an actual Oscar...yes, a real one.

It was won by an associate of The Peloton, the late Ken Weston, for his work on Gladiator. Swing by our stand and take up the opportunity to have your photo taken.

And if you fancy a bit of intellectual nourishment, head over to the Production and Design Theatre on Tuesday 28th between 15.10 and 15.50. The Peloton's Adrian Smith will be taking part in a seminar on web video. We hope to see you there.

www.thepeloton.tv

Yinka Shonibare MBE

The Peloton is immensely proud to have helped produce the latest film work by the artist Yinka Shonibare MBE. The film is part of an exhibition in New York's James Cohan Gallery which opens February 16th and is running through to March 24th. In this multi-part exhibition of new work, Shonibare explores the concept of destiny as it relates to themes of desire, yearning, love, power and sexual repression.

The film, Addio Del Passato, (“so closes my sad story”) features the character of Frances Nisbet, Lord Nelson’s estranged wife, singing the eponymous aria from the last act of Verdi’s opera La Traviata. Shonibare finds a parallel in the story of Nelson’s betrayal of his wife and his passionate love affair with Lady Hamilton to the feelings of loss and yearning as expressed by the opera’s heroine Violetta on the eve of her death.

Yinka Shonibare MBE lives and works in London, UK. He received the prestigious Fourth Plinth Commission in Trafalgar Square from the Mayor of London in 2009.

The Peloton is a video production company that specialises in business communication.

For further information, please contact Jane Cohan by e-mail or by telephone at (+) 212.714.9500.
http://www.jamescohan.com/exhibitions/2012-02-16_yinka-shonibare-mbe/press-release/
www.thepeloton.tv
matt@thepeloton.tv

Paid for Comment, Part Thirteen.

Publisher + brand + good idea + results = award.

We love a success story, it makes us all warm inside. Especially when we
can say that we have contributed to that success.

Leading global sci-tech technology website The Register has built a
tremendous following in that it publishes news and thought to an audience
of highly engaged IT professionals. The brief from Microsoft was that it
wanted to position itselves as thought and technology leaders in cloud
computing. It wanted to combine this with a lead generation element. The
Register's solution included a new content channel on cloud computing
including a forum. With news, features and integrated Microsoft content
this was published in the channel, a mobile app for all smartphones, an
iPad and a tablet app. Video was integral to the campaign and included: a
series - produced by us - on businesses making a difference through their use of
cloud solutions; expert live broadcasts and one-to-one engagement
with The Register's IT professional readership.

The result was that The Register successfully delivered a big lead target,
and the website was also the first in the world to host content pulled from
the LinkedIn API. You can see the channel here...
http://www.theregister.co.uk/cloud/

To cap it all off, it won the IPA Media award for Most Effective Online
campaign. Our invite for the awards night sadly got lost in the post.

Leading publishers in their field are in a unique position to ensure the
success of content marketing campaigns. If worked with properly and in an
equal partnership they can deliver content to their audiences as The
Register has done and truly deliver results in a way that's not available
through any other medium.

Publishers are reacting to a slow advertising market and are looking to offer
solutions. If you are clear on your objectives and what the success metrics
should be, you can clean up.
www.thepeloton.tv
jon@thepeloton.tv