IBM @ AOP B2B and the like..

As the video partner of B2B Marketing magazine, we take an interest in all things business-to-business. That's why we thought it wise to attend the Association of Online Publishers' debut B2B Conference and film some of the industry leaders at the podium. The subjects of the presentations ranged from brand awareness to the belief that audience data is now a publisher's greatest asset. However, the star of the show was Caroline Taylor, VP Marketing for IBM UK and Ireland. B2B Marketing's editor Joel Harrison jumped at the chance to interview Caroline on the way the B2B sector is changing.
And here's the interview. If you want to see and read more about the AOP's B2B event, go to this website.
http://www.b2bmarketing.net/

www.thepeloton.tv
adrian@thepeloton.tv

Publishing Expo

The renowned business TV producer Adrian Smith spoke at last week's Publishing Expo to over 100 publishing executives on the need for production quality and storytelling ability when it comes to creating digital video content.

Following an illustrious career at CNN, Sky and ITN, Adrian has spent the last 2 and a half years becoming a thought leader and flag waver for publishers and brands to think clearly about what they want to achieve with video.

He concentrated his talk around 3 key themes.

1. The need to prepare. Adrian offered some thoughts about what it takes to make a good film and why it all starts with what you want the film to achieve and work back from there.

2. Don't hide your video in YouTube or in a company website. Promote it and trailer it. Follow the examples of the BBC and ITV and let users know what's coming in.

3. DIY or get the professionals in? Sometimes a short film for soundbites or a more edgy product demo can work. If however you want a level of quality to reflect on the business, get the professionals in. Whilst they are in, get them to help direct and train your own staff - saving money in the long run.

If you would like a copy of the presentation please get in touch with jon@thepeloton.tv. Or prepare for Adrian to visit a seminar theatre near you soon.

www.thepeloton.tv