They beat us to it. By ‘they’ I mean the digital agency group Syzygy. By ‘it’ I mean defining 2013 as the year of the shoppable video.
With brands such as Gucci, ASOS and Juicy Couture dipping their toes into the click-to-buy market in 2012, Syzygy claims this is the year when shoppable video takes off and interactive technology goes mainstream, especially when the content is strong. A great example is ASOS’s Best Night Ever campaign which features stars such as Azealia Banks and Ellie Goulding. You can shop their ‘look’ whilst watching their music videos.
http://www.asos.com/Best-Night-Ever/Azealia/Cat/pgehtml.aspx?cid=16480&WT.ac=BNE|taaz|PNv|azealia
Another successful example that showcases the ability to shop whilst you watch is The Guardian’s recent make-up video.
http://www.guardian.co.uk/fashion/interactive/2012/dec/07/sali-hughes-beauty-tips-party-nails?INTCMP=SRCH
Us wise and nattily attired folk over at ThePeloton have seen a few trends come and go and we’re not about to predict the demise of plain old vanilla video (as long as it’s got a flake in it). But we do think that interactive video offers up a tantalising glimpse of the future. And that it may just be the sweet spot where commerce meets and merges with content. That’s why we’ve spent time, effort and investment creating our own interactive solution that goes way beyond click-to-buy.
If you’d like to see it in action, then you can pop over to our site...
http://www.thepeloton.tv/interactive.html
...or swing by and see us at this year’s TFM&A show over at Earls Court 2 on 26/27th February, stand H4. We’ll be showing off our clickable, swipeable, touchable, shareable..and, oh yes, shoppable video service.
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